Been a BUSY Day in the advertising & marketing world I live in, take time to click and read:
Food
by Karlene Lukovitz Corazonas is now building on its "mantra" -- "Freedom to Snack Sensibly" -- with a new integrated campaign that seeks to ... well, get to the heart of the matter. Indeed, the campaign is centered on a new heart icon bearing the tagline, "Love Your Heart. Love the Taste." ...Read the whole story >>
Electronics
by Aaron Baar
"The center of the world isn't the PC [anymore], it's the user," Page Murray, vice president of integrated marketing for HP's Personal Systems Group, tells Marketing Daily. "The shift went from getting on and getting connected to you being the center and staying connected. That's a very different way of interacting with a company." ...Read the whole story >>
Retail
by Karl Greenberg The campaign, which comprises three spots, takes the tack that beds, kind of like kitchens, have evolved to have a more central role in family life. The second of the three spots, breaking on "American Idol" Tuesday night, shows how a good bed is like a good trampoline: the ad has slow-motion shots of aerial stunts using the Sealy Posturepedic mattresses as springboards. ...Read the whole story >>
Retail
by Sarah Mahoney
For Ace Hardware, customer satisfaction isn't just a nice idea -- it's the whole point. The secret, which results in it winning its category again in the 15th annual Brand Keys Loyalty Index, is knowing what makes it different from its competitors. ...Read the whole story >>
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