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Research
by Karlene Lukovitz Today, the brands across all categories that are knocking the ball out of the park when it comes to customer engagement and loyalty have one critical thing in common: They "delight" customers with authentic innovation and an overall brand experience that delivers on consumers' key expectations within their product categories. ...Read the whole story >>
by Sarah Mahoney
"Right now, the Darth Vader spot is leading the voting on AdBowl," Steve McKee, president of McKee Wallwork Cleveland in Albuquerque, and founder of the AdBowl, tells Marketing Daily. "It's a rare example of a commercial that is charming and thoughtful -- it's a really human spot, and people are responding to that." ...Read the whole story >>
Spirits
by Karl Greenberg Ruben Aceves Vidrio says that, while the brand has been around a long time, it was only first sold in the U.S. in the 1960's in a shop in Chicago called La Preferida. The company has been focused on the sister brand, El Jimador. But Aceves Vidrio says the time is good to talk about Herradura because "there is more consumer acceptance of ultra-premium tequila and lots more competition." ...Read the whole story >>
Telecom
by Aaron Baar
It is announcing Monday a contest in which 10 bloggers (nine from within 100 miles of one of the pop star's upcoming "Monster Ball Tour" stops and one international winner) will be selected as official "tour bloggers," with special VIP access to the show and the venue. ...Read the whole story >>
Food
by Tanya Irwin The alliance, "Nourish the Good," has a dedicated Web site. Registrants receive $3 off any Newman's Own product. During the month of April and in support of National Volunteer Week, which runs April 10-16, Newman's Own will provide a free product voucher for each new volunteer who commits to make a difference in 2011. ...Read the whole story >>
Research
by Karl Greenberg
The study, based on a Fall 2010 poll of 865 Gen X and Y consumers, looks at what happens in the "consideration phase" of the purchase path, where the web and what AMP found to be a "new/modern path" to purchase hold sway. The quantitative and qualitative study also addressed a changing view of brand loyalty. ...Read the whole story >>
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