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Beverages
by Karlene Lukovitz What remains to be seen, of course, is how the beverage industry as a whole and the major brands in particular will respond -- or perhaps not respond -- going forward to the bad press for diet soda. And on a related front, whether the publicly acknowledged, already intensive research pushes both Coca-Cola and PepsiCo to come up with a next-gen no- or low-calorie natural sweetener. ...Read the whole story >>
Automotive
by Karl Greenberg
In part two of an exclusive Marketing Daily interview, Joel Ewanick, CMO of global marketing for General Motors, and Chris Perry, now head of marketing overseeing Buick, Cadillac, Chevrolet and GMC in the U.S., talk about how a global marketing purview creates a bigger pond for fishing for new creative ideas and testing them in different markets. The two also talk about GM brands in different markets. ...Read the whole story >>
Beverages
by Karl Greenberg Brazil is already the second-largest user of Twitter after the U.S. "It's explosive," says Pepsi's Bonin Bough. "You have the huge population of bloggers and content creators. And you have interesting dynamics such as the fact that they are expanding broadband to the whole population. They are changing the car while the car is still moving. It's evolving so fast." ...Read the whole story >>
Cause-related
by Aaron Baar
"The 4H is in just about every community in the nation," says Noel Ritter, associated creative director at Big River Advertising, the Richmond, Va., agency that created the campaign. "There are thousands and thousands of stories. One story by itself may not seem surprising, but once you see it's a whole community of kids in this giant organization, then you realize it's a whole revolution." ...Read the whole story >>
Airlines
by Tanya Irwin "Southwest has always had more empathy for their customer and their frustrations, and now they've embraced that same philosophy in their loyalty program," says Gary Leopold, president and CEO of ISM, a marketing consultancy and advertising agency that specializes in problem solving for premier travel and lifestyle brands. "It's a lesson for all brands." ...Read the whole story >>
Retail
by Sarah Mahoney
"Tax refund time is a point on the calendar when retailers really lick their chops," Greg McBride, senior financial analyst with Bankrate, tells Marketing Daily. "That part is nothing new. But you may see a little bit more innovation if this small test is expanded." ...Read the whole story >>
Retail
by Tanya Irwin
Portland, Ore.-based Banfield, which was acquired by Mars Inc. in 2007, is primarily located in PetSmart stores. The rebranding, from Bernstein Rein, includes a new logo, new colors, DirecTV in select markets, direct mail marketing and bag stuffers at PetSmart. There will also be a print ad in USA Today in April. ...Read the whole story >>
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