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by Wayne Friedman U.S. viewership of the World Cup final in South Africa on Sunday, in which Spain beat the Netherlands in overtime, was the most-viewed soccer game ever. Nielsen says it drew 24.3 million from the broadcast on ABC and Univision. ...Read the whole story
by Erik Sass
The number of new magazine launches and closings stabilized in the first half of 2010, according to new data from MediaFinder. There were also far fewer magazines folding in the first half of 2010, with 87 titles closing compared to 279 in the first half of 2009. ...Read the whole story
by David Goetzl In a corporate synergy move that could signal how difficult it is for magazines to build a lucrative business online, Sports Illustrated has turned over the business operations for its SI.com to Turner Broadcasting. Turner manages a slew of high-profile sports sites. ...Read the whole story
by Erik Sass
Consumer magazines saw growth in both ad pages and rate card ad revenues in the second quarter of 2010, according to the Publishers Information Bureau -- the first time this has happened in nearly nine quarters. Big winners were Food Network Magazine, ESPN Magazine and Real Simple. ...Read the whole story
by Wayne Friedman Fox Sports En Español will become more efficient with its new network name. This fall, the 14-year-old network will be called Fox Deportes. Fox Sports has given affiliates 90-day notice of the upcoming changes, when a new logo and graphics will be reveal. ...Read the whole story
by David Goetzl
The NCAA has tried to offer some balance for what effectively will be play-in games for March Madness. Next year, the tournament match-ups will become the initial sports events on truTV. ...Read the whole story
by David Goetzl
Longtime agency researcher Steve Sternberg will produce a series of reports for the B-to B data provider Baseline, starting with a preview of the fall TV season. The information offers a similar type of insight and analysis to his writings at Magna. ...Read the whole story
by David Goetzl
Rentrak, which strives to sell a measurement product for local markets more compelling than Nielsen's, has inked a deal with Gray Television involving two Kansas DMAs. Gray's ABC affiliate in Wichita and CBS outlet in Topeka will subscribe to what's known as StationView Essentials. ...Read the whole story
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