Guaranteed to have at least one Superbowl story every night this week...
Retail
by Sarah Mahoney All eyes may be on New Orleans for football this week, but environmentalists and fur-lovers alike are taking a closer look at the nutria, the furry rodent devouring Louisiana's wetlands. Righteous Fur, a New Orleans-based grassroots movement, is hoping that its marketing efforts can raise awareness of the problem, and sell a pro-fur message to eco-conscious consumers. ...Read the whole story >>
Research
by Aaron Baar
"What [the portfolio] shows is that strong brands are a source of competitive advantage for a company," Ove Haxthausen, a partner at Millward Brown Optimor, tells Marketing Daily. "Brands matter because they can and do add value for shareholders." They even make a difference over the long term. ...Read the whole story >>
Restaurants
by Karlene Lukovitz The chain is leveraging the Super Bowl to get a jump on its NBA All-Star 2010 exposure later in the same week, including the Taco Bell Skills Challenge during All-Star Saturday Night on Feb. 13. The latest marketing focuses on Taco Bell's new "NBA Five Buck Box" and TV and radio ads featuring Basketball Hall-of-Famer and commentator Charles Barkley. ...Read the whole story >>
Automotive
by Karl Greenberg
Edmunds predicts Toyota's market share will sink to 14.7% this month -- numbers not seen since March 2006 when the Torrance automaker had 14.2% of U.S. sales. The firm predicts that Toyota will sell 103,000 units in January 2010, down 11.9% from January 2009 and down 45% from December 2009. Toyota's share of the U.S. market was 18.3% in December. ...Read the whole story >>
Retail
by Tanya Irwin Throughout 2010, the Dallas-based convenience store will introduce limited-edition 20-ounce coffee cups designed by entertainment and sports celebrities to be sold in 7-Eleven stores nationwide. Proceeds from cups sold will benefit the featured celebrity's charity of choice. Cups can be filled with any 7-Eleven hot beverage including coffee, tea or hot chocolate. ...Read the whole story >>
AT&T Launches Site For Black History Month
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