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Research
by Aaron Baar Copycat packaging tends to be the biggest factor when it comes to accidental purchases. According to a study by The Brand Union, half of consumers said they accidentally purchased the wrong product because they were misled by the color or name of the imitator. ... Read the whole story > >
Sports
by Karl Greenberg
"People are seeing that boxing does well, crosses all demographics, and is global in scope. My events are bigger than any NFL game or NBA game [globally]. I don't believe this story of boxing has been told correctly. Now it's starting to get there. There's real momentum." ... Read the whole story > >
Spirits
by Karlene Lukovitz The ads bring together elements known to appeal to the "attention-depleted" young adult online viewer: fast-paced, compelling, entertaining and bite-sized or "snackable" content, Southern Comfort U.S. brand marketing director Lena DerOhannessian tells Marketing Daily. ... Read the whole story > >
Financial Services
by Tanya Irwin
Banks shouldn't get rid of their Web sites and stop emailing all together. Young adults are likely to prefer online and email communications when they want to contact their banks. Over half of Echo Boomers and Gen Xers (52% each) say they like reaching their bank through a secure website. ... Read the whole story > >
Sports
by Karl Greenberg "Timex is perceived as trusted, friendly and conservative," says Heberto Calves, VP of marketing. "Those are good things that any brand would want to be associated with, but we want to increase awareness of products with a younger audience and add energy. It's a fine line. We don't want to be 'trendy,' and we don't want to be another Swatch." ... Read the whole story > >
Awards
by Sarah Mahoney
"Golfers," an Orbitz spot that ran on national TV, received the award for outstanding television in mainstream markets. The ad has generated both kudos and criticism for its subtlety: It shows four men on a golf course (a place where plenty of straight men congregate, too) and one is wearing a polo shirt with the Human Rights Campaign logo. ... Read the whole story > >
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