Wednesday, February 04, 2009

Wednesday Night Marketing News


Clickables from the editors at Mediapost:

Automotive
by Karl Greenberg
The company said that some of the poor sales at retail reflected consumers' inability to secure credit and Chrysler's ability to offer its recently launched Zero Plus Plus incentive push. But the $1.5 billion loan given to Chrysler Financial by the government is "greatly enhancing our ability to support our dealers and provide credit to our customers. We were very encouraged and were immediately able to introduce our zero percent financing for customers." ... Read the whole story > >
Retail
by Les Luchter
Noting the FDA's method of disseminating all this recall info--"urging consumers who have purchased peanut products to log in or call," CSPI said a better way is for retailers to expand their loyalty programs beyond established marketing purposes in order "to protect the public health." Stores need to "use modern tools to notify customers directly. ... Consumers need more than coupons from loyalty programs." ... Read the whole story > >
Retail
by Sarah Mahoney
Part of its Lace Up for the Cure collection, a limited number of customizable anniversary 993s will go on sale in July, allowing runners to personalize the tongue of the shoes, with the name of a survivor or loved one, and phrases like "In Honor of," "Running for" or "Lace Up!" The company says it plans to donate $1 million of the proceeds of this year's Lace Up for the Cure collection to the Susan G. Komen Foundation. ... Read the whole story > >
Financial Services
by Aaron Baar
"Our core consumers are the 200 million international immigrants, people who were not living in the countries where they were born," says CMO Gail Galuppo. According to Western Union, those 200 million people who live outside of their country of origin sent nearly $400 billion to their loved ones last year alone. ... Read the whole story > >
Packaged Goods
by Karl Greenberg
The event includes appearances by NBA players and legends, live musical performances, video game kiosks, food and beverage areas, basketball-themed activities and competitions, and an NBA Store with All-Star 2009 merchandise. Right Guard will host player appearances and offer coupons for free products like Right Guard Fast Break deodorant. TNT and NBA TV will broadcast their live studio shows from the NBA All-Star Block Party. ... Read the whole story > >

Sphere: Related Content

No comments: