It all adds up

Some interesting numbers:

THE COST OF SAVING TIME: MEN OUTSPEND WOMEN AT CONVENIENCE STORES

The same study reveals that adults who are heavily exposed to outdoor advertising, Internet and radio are among the biggest spenders at convenience stores when compared to heavy users of all media. According to the report, the average expenditure among heavy outdoor users who shop at convenience stores is $2,991 per year, compared to $2,941 for heavy Internet users, and $2,710 per year for heavy radio listeners. Heavy outdoor users are defined as adults who drive 200 or more miles in a typical week, while heavy Internet users spend 430 or more minutes per week Online. Heavy radio listeners are defined as adults who spend more than 180 minutes per day listening.

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Source: The Media Audit, 01/16/09

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