Hmmm Chocolate Brewski's are returning. Click on the headline below from Mediapost.
Automotive
by Karl Greenberg The effort, "Flex Insider," developed by Ford and ad agency Team Detroit/JWT, was a five-city program that gave invited intelligentsia--from lifestyle media to radio deejays, architects, agency creative types, and musicians--a tour of the vehicle, and then an urban tour in fleets of the vehicles to local galleries, restaurants and nightspots. ...Read the whole story >>
Retail
by Sarah Mahoney
While the news is certainly downbeat for retailers, there are pockets of opportunity to connect with shoppers, NPD notes. In the same seven-month period, for example, coupon use among the same survey group has risen from 23% to 27%, and those who are shopping at sales have increased to 28% from 25%. ...Read the whole story >>
Restaurants
by Nina M. Lentini This is the second of a three-part plan to restore growth of the brand. The first was getting the right team in place. "We are now completing the second phase--refreshing the brand to emphasize fresh, delicious seafood prepared with culinary expertise," says a spokesperson. "The third phase of the plan is to begin growing new units again, which is starting this year." ...Read the whole story >>
Research
by Karlene Lukovitz
Reasons cited in Omnicom's survey for eating fast food less often included: eating at home to save money (84%); taking lunch to save money (35%); fast-food price increases have made it less affordable (26%); and higher ingredient prices have led to a decrease in the food's quality (13%). ...Read the whole story >>
Beverages
by Karl Greenberg As official Coca-Cola spokesperson, Mexican football goalkeeper Francisco Guillermo "Memo" Ochoa will make customer appearances, do autograph signings, and participate in meet and greets with U.S. fans. Coca-Cola has been one of the major partners of the Mexican National Team for 30 years and expanded the marketing relationship to the U.S. in 2003. ...Read the whole story >>
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