Saturday, November 15, 2008

The Sugar Battle


In my email this week was this story from AdAge concerning some ads you may see this weekend.

Click here for the 3 minute video report.

NEW YORK (AdAge.com) -- Is it really dumb to be concerned about high fructose corn syrup as a sweetener in food products? That's certainly the way it's portrayed in the Corn Refiners Association's massive new advertising campaign. The TV commercials heavily sell the suggestion that the sugar substitute poses no health risk when consumed in "moderation." But Connie Bennett, author of the book "Sugar Shock," rebuts the idea that "moderate" consumption of high fructose corn syrup is possible in today's grocery marketplace.

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