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Top 50 US Web Rankings Issued for June, Travel and Leisure Categories Gain
Just barely, Google clung to its lead as the top US web property after having wrested away the honor from Yahoo three months ago, according to a comScore Media Metrix monthly analysis of US consumer activity at online properties. Content categories showing traffic gains in...
Newspaper Readership Grows 2.5% in Top 100 Markets
Newspaper readership in the top 100 markets grew to 80.6 million in spring 2008, up from 78.7 million a year earlier, or a gain of 2.5%, according to a spring 2008 Mediamark Research & Intelligence (MRI) survey, the Newspaper National Network LP reported. In addition, the...
Gay and Lesbian Consumers More Likely to Follow Latest Styles and Trends
Nearly half (48%) of gay and lesbian adults say they like to keep up with the latest styles and trends, compared with 38% of heterosexual adults, according to an online survey by Harris Interactive, conducted in conjunction with Witeck-Combs Communications, Inc. A similar survey in...
Internet Strategy Essential Even for Offline Retail - Nielsen
The web’s role is becoming integral for brick-and-mortar retailers, even for in-store purchases, according to (pdf) a recent Nielsen Online survey, which found that among those who had recently made consumer electronics purchases in a store, 80% did so after first visiting the store’s website....
Forrester Technographics Benchmark Survey: Gen Y a Generation Apart
Although Gen Y (those 18-28 years old) is a small generation, comprising just 38 million US adults, they set the pace for technology adoption - 9 in 10 own a PC and 82% own a mobile phone - according to Forrester Research’s 2008 North American...
Among Mobile Marketing Techniques, Text Messaging Most Often Responded to
Some 70% of consumers who have responded to a mobile marketing offer say they’ve responded to a marketing text message - compared with 41% who’ve responded to a survey and 30% to email offers - according to the Direct Marketing Association (DMA). Some 24% of...
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