Saturday, May 10, 2008

Women's Blogging Habits


Now, here's an interesting study, just in time for Mothers Day:

Women Would Sacrifice Almost Anything But Chocolate For Blogging

A recent release of a new social media benchmark study of more than 6,000 women by BlogHer, in conjunction with Compass Partners, shows that 36.2 million women actively participate in the blogsophere every week, with 15.1 million publishing and 21.1 million reading and commenting.

68% of this BlogHer community is concentrated in the 25 to 41 age group (the GenXr's), compared to 42% for the general blogging population. Together, the Millienials and the Matures account for only about 10% of this community. Two thirds have completed college, and 46% earn over $75,000 compared to only 25% of the general community.

Online Women Demographics

General Population

BlogHer Women

Married/Living together

62%

77%

Number in HHD

3.2

3.2

Have children at home

46%

58%

Employed full time

34%

45%

Education

High school graduate or less

20%

4.8%

Technical or trade school graduate

5%

3.0%

Some college/university

40%

25%

Graduated from college/university

22%

37%

Some post-graduate work

5%

10%

Masters or doctorate degree

9%

20%

Income

Under $25,000

18%

8%

$25,000 - $34,999

14%

9%

$35,000 - $49,999

20%

14%

$50,000 - $74,999

24%

23%

$75,000 - $99,999

14%

18%

$100,000 - $124,999

5%

13%

Greater than $125,000

6%

15%

Source: BlogHer & Compass Partners, April 2008

The blogging rates are highest among Millennials and GenX "digital natives," says the report, and Online media participation rates decline with increasing age.

Online Media Habits by Age

Online Women (18-75)

Millennials (18-24)

GenX (25-41)

Boomers (42-60)

Matures (61-75)

Reading Blogs

53

85

66

41

26

Writing/updating blogs

28

66

35

17

5

Posting comments to a blog

37

67

48

27

11

Source: BlogHer & Compass Partners, April 2008

Additional highlights from the study:

Women are so passionate about blogging, says the report, that large percentages said they would give something up to keep the blogs they read and/or write:

  • 55% would give up alcohol
  • 50% would give up their PDAs
  • 42% would give up their i-Pod
  • 43% would give up reading the newspaper or magazines
  • only 20% would give up chocolate

Time shift from traditional media is accelerating in the general Internet population:

  • 24% of women surveyed watch less television because of blogging
  • 25% read fewer magazines because they are blogging
  • 22% read fewer newspapers because they're blogging

In addition:

  • More than half of women surveyed consider blogs a reliable source of advice and information
  • Half of women surveyed say blogs influence their purchase decisions

For more information, please visit BlohHer/CompassPartners here.

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