It's all in the Presentation

from Drew:

How potent can brand be?

by Drew McLellan

Watch this hysterical but quite pointed video created by Penn and Teller for their Showtime special. (E-mail subscribers -- click here to watch the video) Ask yourself these questions:

• If my business were stacked in a row next to all our competitors -- would we look different?
• If we looked different -- what would that difference be perceived to be?
• If you were to peel away our "label" would that difference still exist or is it just marketing spin?

A hat tip to the very smart and savvy Susan Armstrong of Armstrong|Shank for reminding me of this eye-opener!