Perspective for the Doubters

Perspective does a body good. Ever wonder why there are no television ads or radio ads for cigarettes anymore? It's because of the power of the advertising. In an attempt to curb smoking, those ads were banned from the airwaves.

Alcohol advertisements are not banned, but they are restricted, for the same reason.

If you ever have any doubts that advertising doesn't work, then stop measuring the effectiveness of your advertising and look at those that have made it work.

Here's the story that inspired this today:

Overexposed: Kids See Too Many Alcohol Ads On Cable

by Wayne Friedman

Alcohol TV commercials are on the rise -- and more young people are being exposed to them, especially on cable programs. Eleven specific brands are responsible for 48.5 percent of the youth exposure to advertising. ... Read the whole story