Yet, no matter what the living and earning scenario today's woman is in, they still make more of the spending decisions than their male counterparts in a majority of the purchases made each month.
Here's some numbers for you to keep in mind when you are contemplating your marketing:
 | April 16, 2008 |
There were 14,600 spa locations in the U.S. in mid-2007, day spas accounting for 80% of locations, according to the International Spa Association. | |
96.7% of secretaries and administrative assistants are women, reports the U.S. Department of Labor. |
52% of women spent $50 or less for handbags in 2007, says Mintel. | |
Women (53%) are more likely than men (48%) to say online video ads are intrusive, according to Burst Media. | |
The number of girls' varsity field hockey teams has grown 32% since 1990, reports the Sporting Goods Manufacturers Association. | |
Marketing To Women (MTW) delivers research, market intelligence and business leads that demonstrate the best strategies for brands, media, non-profits and service providers to connect with today's women. Download a free sample issue to discover how the monthly MTW can lead you to more successful advertising and promotion campaigns.
 | MTW Datafile Info: Editor: Ellen Neuborne eneuborne@epmcom.com Publisher: Ira Mayer imayer@epmcom.com MTW Datafile is an EPM Communications, Inc. service. |
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