March 24, 2008 |
From the U.S. Department of Labor Women's Bureau: 67 million women were employed in the U.S. in 2006, 75% of them full-time. | |
Women comprise 46% of the total U.S. labor force, a figure that is expected to stay level through 2014. |
46% of employed Asian women and 39% of employed white women worked in management, professional and related occupations. | |
Almost one third of Black and Hispanic women work in sales and office occupations. | |
Median weekly earnings of full-time working women was $600 in 2006 - or 81% of men's $743. |
Marketing To Women (MTW) delivers research, market intelligence and business leads that demonstrate the best strategies for brands, media, non-profits and service providers to connect with today's women. Download a free sample issue to discover how the monthly MTW can lead you to more successful advertising and promotion campaigns.
And there's more:
Volume 3 Issue 12 - March 24, 2008 |
20% of Americans aged 55 and older think Web content is made for people their age, finds BurstMedia. | |
Baby Boomers (85%) are more likely than Matures, born before 1946 (70%), to turn to friends and family for information when they have a medical concern, says Focalyst. |
Americans who watch online videos spend 120 minutes per month, on average, watching online videos and download more than 50 videos a month, according to Nielsen//NetRatings. | |
People are more frustrated by talking to a representative with a thick accent (20%) than they are with long hold times (17%) when contacting customer service, says Opinion Research Corporation. | |
Americans spent $44.4 billion on shoes in 2007, up 2% from the prior year despite zero growth in men's shoes, reports NPD Group. |
| MTW Datafile Info: Editor: Ellen Neuborne eneuborne@epmcom.com Publisher: Ira Mayer imayer@epmcom.com MTW Datafile is an EPM Communications, Inc. service. | |
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