Free Marketing E-Books from MarketingSherpa

From their webpage:

Marketers from 110 organizations contributed test results and lessons-learned stories for our fifth annual Wisdom Report, including: BMW, Motorola, GMAC and Savvy Tot:

• Email campaign segmentation tests and results
• Blogging, podcasting and mobile marketing tips
• Search marketing tactics and offline advertising
• Web site design and social networking done right

Plus, B-to-B marketing campaign lessons and getting around office politics.


Click here to go to the page that has the download (and previous years reports too)