Entertainment Mindset: Movies & Radio

From my email , this story from Mediapost:

Report: Moviegoers Consume More Media
by Mark Walsh
When it comes to teens and twenty-somethings, media consumption appears to be an all-or-nothing proposition, according to new research. A report by Integrated Media Measure shows that the 13-to-24 age group splits into two distinct camps: moviegoers and non-moviegoers. Moviegoers watched television and listened to radio twice as much as non-movie lovers. - Read the whole story...