Do you know who you are?

In the eyes of your customers, which is what marketing is all about. I recently talked to a doctor about his practice and while he was very impressive with his credentials, no one cares about the lambskin, they care about getting healthy.

I know it is a blow to the ego but, it's what counts. And your marketing message needs to be about what counts in the hearts and minds of your customers/clients.

Focus on them and they will focus on you. And make sure your marketing reflects that concept.