More on the 2008 American Consumer (part 2)

This time, we take a step back at 2007 trends to see how the economy is affecting our lives. No big surprises here, except we are adaptable consumers.

From my email:

Impact Of Higher Gas Prices

Because of higher prices, consumers say they will:

	June 07	Dec 07
Shop more at supercenters	23%	27%
Switch to lower price gas stations	26%	26%
Use more coupons	21%	25%
Buy less expensive grocery brands	19%	23%
Use lower grade gas	14%	15%

Source: Nielsen Homescan Survey