Ever try and buy Life insurance after you're dead?

I know, it sounds silly, no... more like stupid, idiotic, and impossible.

But that's almost a direct comparison to the folks that create a bad or marginal product and then expect the marketing team and the public relations folks, and a pile of cash spent on advertising to sell this "yucky" product.

Anthony Juliano has a more eloquent way of saying it on his blog today...

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