Change your business model to compete

Sometimes the best way to sell your service in a marketplace that is crowded is to create a new business model. Everyone of us is required by law to carry auto insurance if we drive. Nearly every insurance company uses the same business model to determine what you pay, and it's based on your age, driving record, and your car and some top secret formula unknown to the common man.

So what if an insurance company created a different business model, where you buy your auto insurance by the mile? (READ MORE)