tag:blogger.com,1999:blog-11222355.post9006848484975704530..comments2023-08-09T06:42:11.278-04:00Comments on ScLoHo's Collective Wisdom: The Battle of the ScreensScLoHo (Scott Howard)http://www.blogger.com/profile/06845134204599222869noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-11222355.post-49824274345956934032010-12-14T10:13:28.531-05:002010-12-14T10:13:28.531-05:00Someone pointed out to me the decline in Radio and...Someone pointed out to me the decline in Radio and Newspaper over the past 5 years, and the survey is a bit misleading.<br /><br />For Newspapers and Magazines, this declining number points to less revenue since a portion of their income comes from selling the printed version of their publication.<br /><br />Radio is a different animal. I have worked in this business for 25 years and it is free to listen to. Doesn't matter if someone listens in their car, in their home, in their office, or online. So to EXCLUDE online listening is to diminish a growing trend that does not affect the true number of listeners.<br /><br />And yes, we can track how many thousand listeners we get online every week.<br /><br />Both Arbitron and the Radio Advertising Bureau have their numbers which show 90% of Americans listen to the radio weekly, double the number in this survey.ScLoHo (Scott Howard)https://www.blogger.com/profile/06845134204599222869noreply@blogger.com