Tuesday, September 20, 2011

Tuesday Night Marketing News from Mediapost

By now you know about Netflix, but do you know about these other stories?

by Tanya Irwin
The name Qwikster was chosen because it refers to quick delivery. There are no new pricing changes. Some other things won't change, CEO Reed Hastings told subscribers in a Sept. 19 email. "For me the Netflix red envelope has always been a source of joy," he wrote. "The new envelope is still that lovely red, but now it will have a Qwikster logo. I know that logo will grow on me over time, but still, it is hard. I imagine it will be similar for many of you." ...Read the whole story >>
by Karl Greenberg
NASCAR is bringing back its "Send Me 2 Vegas" promotion and Ford Motor Co., Coca-Cola and the Game Show Network are all on board as sponsors. The grand prize is a 2012 Ford Explorer XLT SUV, two VIP tickets to NASCAR "After The Lap," the opportunity to be featured in an on-air promotional spot on the Game Show Network and a two-night stay at the Hard Rock Hotel and Casino Las Vegas. ...Read the whole story >>
Packaged Goods
by Sarah Mahoney
Alberto VO5's new owner says it will reposition the old haircare brand, with marketing and advertising expected to appear early next year. "Our intent is to reinvigorate the brands with product innovation, and by re-engaging with the consumer," Brynwood's managing partner Dario U. Margve tells Marketing Daily, including new packaging, new marketing and new ads. ...Read the whole story >>
by Karlene Lukovitz
Customer experience management (CEM) is in danger of being "misunderstood into extinction," maintains Steven Walden, senior head of research and consulting for Beyond Philosophy. The study found that 78% of executives now in CE have been redeployed from areas such as marketing and customer service, with no background in CE. ...Read the whole story >>
Financial Services
by Tanya Irwin
Ally Bank is launching its first new ad campaign in almost exactly one year. Creative centers on the concept of "people sense" -- or on the financial institution's goal of doing right by its customers, because it also makes good business sense. This is the first new work for Ally in almost exactly one year. ...Read the whole story >>
by Karl Greenberg
Automakers are moving into the mobile media market, particularly with location-based programs. Mobile automotive display advertising increased 169% from 2009 to 2010. That's 33,277 versus 19,724 auto, aftermarket, and related entities, according to comScore. ...Read the whole story >>

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