Thursday, September 22, 2011

Thursday Night Marketing News from Mediapost

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I'm busy having fun.

by Karl Greenberg
GMC is the official vehicle of the NFL, but the General Motors division isn't filling that bucket with TV ads, and will not have vehicles at stadium parking lots during games. But it has something that might be better: A road show called the "GMC Monday Night Football Tour" that targets important game markets the weekend before games, and gets a media boost from NFL players themselves. ...Read the whole story >>
by Aaron Baar
In the second year of its efforts to convince the world that it makes more than copiers, Xerox is showcasing how it helps two new businesses in different ways while looking to get more people involved via a Twitter contest. The Twitter-based sweepstakes asks people to complete the line, "To me, real business means ....", and add the hashtag #FlyWithXerox. One winner will win two round-trip tickets on Virgin America. ...Read the whole story >>
by Karlene Lukovitz
CKE Restaurants, Inc. has signed a deal with the new mobile news site to reach the site's young users with interactive, geo-targeted video advertising for its Carl's Jr. and Hardee's chains. The deal makes CKE the first advertiser to employ the privately held site's video solution. ...Read the whole story >>
by Sarah Mahoney
'Tis the season to read holiday tea leaves, and three just-released forecasts predict that consumer spending will be lukewarm, at best. At the low end, the International Council of Shopping Centers is looking for a 2.2% rise. And while the trade group points out that there are many components to such forecast, the overall trend is tepid. ...Read the whole story >>
by Karl Greenberg
The Distilled Spirits Council of the United States (DISCUS) has issued new guidelines for alcohol advertising and marketing on social networking sites and other digital communications platforms. The guidelines suggest "Age-gating" before direct dialogue between advertisers and consumers as well as privacy policies that protect consumers from data collection and use of personal information by advertisers. ...Read the whole story >>

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