I had a conversation last week with an old friend who just started a new consulting firm.
We were discussing the division between those that are pro new media and those that are against it.
It's sort of a silly argument.
Last weeks post on the Not-So-Secret Writings of ScLoHo touched on this subject:
When I first entered the media world I was a 16 year old high school student who was paid to babysit a radio transmitter and take meter readings every two hours.
The Federal Communications Commission required a properly licensed individual to be on site at all times when a radio station was on the air.
This was 1976.
35 years later, due to a combination of rule changes working hand in hand with tech changes, this type of job no longer exists.
Radio stations still exist, however.
The best ones still use human beings talking and sharing local events and information, just like they have for decades.
Now, think about your business.
What are the old fashioned elements that will be required to keep you successful for decades into the future, even with new tech popping up every few years?
The words of Scott Howard aka ScLoHo Sphere: Related Content